Ever since the growth of digital technology, traditional brick-and-mortar commerce has taken a considerable hit. More businesses are moving towards the digital space, fuelling the digital selling of commercial goods and services, to the point where it has changed the global economic system.
Ecommerce was already flourishing and considering the ongoing pandemic, travel restrictions, and additional retail closures have allowed it to grow exponentially even further. Considering the growing requirement of businesses to have e-commerce sections on their website, b2c ecommerce platforms, many outsource e-commerce development to companies to speed things up. A common question on people's minds nowadays is regarding the future of e-commerce, keeping in mind all that is happening around the world. Including the development trends considering the outsourcing factor. We've compiled a list of the outsourcing development trends in the e-commerce industry. So let's begin!
What is Ecommerce
Electronic commerce or e-commerce as it is commonly called is the electronic buying and selling of commercial goods and services over the internet. E-commerce is primarily used in online goods and services, retail services, marketplace services, and mobile commerce. Ecommerce also includes the transfer of money and data to execute these digital transactions. Ecommerce normally involves four types of models: Business to Consumer (B2C), Business to Business (B2B), Consumer to Consumer (C2C), and lastly Consumer to Business (C2B).
The Relationship between Ecommerce and Outsourcing Development
The relationship between e-commerce and outsourcing development is very important considering the significance and exponential growth of e-commerce in this digital age. More organizations are conducting business activities online than ever before and the ones who were not are increasingly integrating some components of their online presence with e-commerce. When you consider the pace of adoption and the priorities set by businesses to launch at the earliest. Anything getting in that way is a serious loss to projected business revenue. Hence moving forward at the quickest rate possible is the way to go for these businesses.
However, when you consider the constraints with in-house development, organizations tend to pursue alternate options. The most common of which is development outsourcing. Since outsourcing provides businesses with so much flexibility, scalability, and cost savings, it is the go-to option when it comes to e-commerce. Where there are chances of things going wrong when pursuing in-house development, using an experienced e-commerce website development company is one way to lessen the burden. So connect with InvoZone.com today and build your own e-commerce website.
Top Trends in Ecommerce Industry for Development Outsourcing
In order to be on top of your game, organizations need to innovate and provide services that benefit the user in a way that beats the competition. Let's highlight some of the trends and the future outlook of e-commerce with regards to outsourcing.
Augmented and Virtual Reality
A new trend gaining prominence globally is the use of virtual reality and augmented reality in e-commerce. Since most of the e-commerce market is mobile-based, augmented and virtual reality provides an immersive approach to the shopping experience for online buyers from the comfort of their homes. Allowing customers to virtually touch shopping items and experience the virtual concept to showrooms for specific products. Technology giants like Microsoft, Apple, Google, Facebook are investing a huge amount of money to take the technology leap forward.
Analytics and Data Insights
The use of sophisticated analytical tools and software will continue to rise and see even more adoption with the passage of time with e-commerce-based businesses. Customer and visitor data is vital for businesses to make use of and implement back into the business. Businesses have multiple paths to pursue such e-commerce solutions, as custom development and cloud-based solutions. Through all this data and the use of cutting-edge tools, e-commerce-based businesses can have it all processed to meaningful information, to understand the trends and consumer behavior patterns to make data-driven decisions in order to shoot sales and improve customer experience.
Artificial Intelligence in combination with machine learning is allowing e-commerce websites to improve performance and provide a personalized experience to visitors. In order to make the user experience more memorable and likely lead to an actual sale, service and product suggestions are provided that match the expectations and preferences of the user. This is achieved by the AI's self-learning abilities which can predict customer patterns and preferences based on choices and navigation from previous shopping sessions. This is applied to the next time the same user visits the e-commerce store.
Ecommerce is gaining popularity with the cloud as more projects are beginning to make use of cloud-based services. Cloud-based e-commerce projects gain traction due to the greater level of support provided by them. The cloud enables greater availability of the website and the e-commerce store in general, in addition to improving the delivery speeds. The entire store is more stable and provides a consistent level of service.
Mobile commerce makes up a large percentage of the global e-commerce market. Since most e-commerce takes place through mobile apps, their importance cannot be ignored. There is a growing trend to develop mobile apps that support e-commerce related activities, some companies are currently in pursuit of in-house development and some outsource e-commerce development to custom e-commerce website development services.