In business, you don't need to keep everything that you do in-house. Instead, there are many different services and functions that you can have for your business that can be done externally.

These can be services for your business that you use to improve your business's functions, or you can also outsource some services that can help you improve the earning potential of your company.

If you're still doing everything in-house, there's the potential that you're missing out on a lot of benefits, be it cost, quality, and more. Here are a few services that your business can outsource.

HR (Human Resources) 

Many businesses believe that to have a good HR department. It needs to be a permanent and bespoke fixture of the business. Now, for businesses of a certain size, being those that are larger and potentially even international, then it may make sense to have an entire HR department in-house. However, for the majority of SMEs, outsourcing your HR to a specialist agency may be a very good idea.

When you outsource your HR, you'll still have a team dedicated to dealing will all the usual HR functionality, such as sorting paystub, managing recruitment, setting progress plans for employees, and more.

If you're a business operating in London, it'll likely be beneficial to get an HR consultant in London. This is so that they're able to come into your workspace for in-person meetings and check-ups.

Freelancers 

As a business, it will be difficult to sustain yourself with an entire team of freelancers, and you will need some salaried staff members. However, with that said, supplementing your team with a freelancer can really help you get work done and can also save you money too.

For example, your business may need a bespoke project for which no one within your company has the skillset. Instead of hiring a new staff member, you can get a freelancer, pay them for the one project and then move on. If you have a one-month period where you are required to have a bigger output, you can hire a freelancer to support this busy period and then easily cut ties with them when they're no longer required. Getting freelancers is a great idea for all sorts of businesses, and you can find some great ones online.

Marketing

Most businesses will have a marketing department in this day and age, which makes sense as factors like social media marketing and digital marketing are very important. However, many marketing teams are overstretched and are expected to perform a wide array of tasks.

For example, one marketing manager may be tasked to operate a social media content calendar, manage Google ads, conduct SEO research, write website copy, and even organize an entire link-building campaign. This is a lot to do and having a marketing department stretched thin can lead to worse results.

What you can do is hire an external digital marketing agency to perform a more specific marketing task, which can take away the stress from your marketing team, allowing them to focus on something different.

As an example, you can get a marketing agency that can focus on PPC campaigns, which could be something that your in-house marketing team isn't well experienced in. This can allow you to offer different products to your customers and deliver great results without overworking your in-house team.   

Cyber Security 

It's important to have good cyber security in place, especially as now most businesses are online and use software like cloud storage and more. Having your own IT department can be very expensive, which means that many smaller companies are put off from getting cyber security in place. This puts them at bigger risk, and with many small businesses getting hacked, you don't want to risk losing your data.

Thankfully, you can outsource your cyber security using an agency that can set you up with all the software and equipment you need while also monitoring your usage. Outsourcing cyber security can make things cheaper while still hooking you up with VPNs, firewalls, malware, and more.

Conclusion 

Outsourcing can be a very beneficial thing for your business. By using agencies to help you deliver certain projects or to help your business function to a better standard, you can grow your business and ensure that you remain competitive.

Outsourcing isn't cheating; it's just a good tool to give you an advantage and to help your business perform to the best of its abilities.