One of the most important goals for a fresh startup is making sure that you are able to effectively spread the word about what you are doing and gain the attention of the public, which will give you a basis from which you can further grow and develop your business. However, this task can also be very hard and time-consuming, as finding a unique voice for your business that will be able to pique the interest of people and distinguish you from the rest can be very challenging. The main way to do this is going to be through different marketing channels which your marketing team will employ. With that being said, when you are just starting out, it can be hard to efficiently manage your marketing team and get everyone on the same page. So, to help you out, today we are going to take a look at what you need to do in order to achieve effective management of your startup marketing team.
Understand what your role as a manager is
As the manager of your marketing team, you need to keep a few things in mind about what your exact role should be. First off, remember that you aren’t there to come up with the best ideas or best marketing content; your main role is to enable other members of your team to do that. As such, the main thing you need to do is learn how to foster communication between your employees. In fact, studies showed that effective communication leads to improvements in productivity by as much as 25%. You can do this through various team building activities which will help them become more comfortable with one another, but you also have to lead by example, constantly engaging with them, hearing out their problems, suggestions and creating a feedback loop which will orient them and push them towards improvement. On top of this, you should also look to create concrete rules your employees should adhere to such as which communication channels to use.
Manage your budget
Just like with any section within a business, an important part of effectively managing a marketing team is understanding how to manage your budget and your funding. You should, of course, always aim to maximize the amount of money at your disposal and the most effective way to do this is by saving and cutting unneeded costs.
Firstly you should take a long hard look at the data you have available on your previous marketing projects, which will allow you to figure out what’s working and what’s not. Of course, as a startup, you may not have had any successful projects yet, but don’t worry, there is an abundant amount of public data you can check out and incorporate into your strategies. Basing your marketing ideas on hard data rather than pure instinct is one of the best ways to ensure you aren’t wasting any money on strategies that are doomed from the beginning.
With that being said, you should also look for ways to increase your marketing budget through other means as well, as it will be integral to the growth of your startup. You can look for outside funding through means such as traditional business loans and some less present ways of funding such as invoice finance. Ultimately, it’s important to remember that without good marketing, your business won’t be able to survive let alone thrive, which is why the extra resources you put in will always be worth it.
Make use of modern management tools
In the modern world, it can often happen that your team isn’t located at the same place, and you may have some freelance workers who are creating your content with whom you have to communicate through the internet. Luckily there are many modern management tools you can call for aid which will help your whole team communicate and coordinate on the tasks at hand. Things such as task management tools which will give your employees a platform on which they can efficiently interact and work on projects together, cloud storage of documents which will allow everyone to interact with documents at the same time and real-time chat systems maximize the efficiency in communication. Implementing some of these tools is going to be essential if you want to maximize the efficiency with which your marketing team operates.
The efficient management of your marketing team is essential for your startup as it will allow you to set yourself apart from your competition and give you a stable foothold from which you can then grow and expand your business. The tips listed here are but a few of many you can use in order to maximize the efficiency of your management, however, following them will allow you to orient yourself and figure out what you need to do in order to get the most out of your marketing team.
Keith Coppersmith is a business and marketing expert who has experienced both the rise and fall of many businesses. As a regular contributor at BizzmarkBlog, he enjoys writing and providing insight of the marketing industry based on both practice and theory.