Social networks, indispensable for brand positioning

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Social networks, indispensable for brand positioning

Artificial Intelligence has carved a niche as an essential tool in the strategies of leading community managers

Nowadays, social networks have become the ideal medium to make a brand known. However, having a presence on them is not enough since defining an adequate strategy to succeed in the digital ecosystem is vital. For this reason, managing and directing this area of digital communication increasingly requires specialists who have increased their knowledge in degrees such as the Professional Master's Degree Social Media Management: Community Manager of TECH. 

In the new business marketing models, audiovisual content and metrics are the pillars to achieve advertising and communication success. Many clicks, likes, comments and shared links become the goal of many organizations. However, reaching target audiences with greater precision and obtaining an effective return remain major challenges.   

What is certain is that positioning a brand, whether corporate or professional, requires a community manager with great skills to succeed in this scenario. In this way, their work has been valued in recent years, where it is no longer enough to publish content. It is now essential to make an impact with quality and criteria. 

Advantages of network management at a business level  

Social networks have become indispensable for any company, as they have become an advertising platform of great relevance and reach, allowing organizations to make their products and services visible at a much lower cost than traditional sales formats.  

Thus, having a global audience concentrated in the main social networks, reachable briefly, is an excellent attraction for companies. Thus, the incursion into these spaces brings other pluses, such as achieving direct and bidirectional communication with customers and encouraging interaction and engagement.  

Likewise, Facebook, Instagram, TikTok, and Twitter are invaluable sources of information for market research and feedback. Gathering demographic data, studying surveys, or analyzing comments allows for profiling the improvement of products or services, and adapting to consumers' needs. 

New management tools  

In recent years, various advances have been made in the management of social networks, but especially with the advent of Artificial Intelligence, content creation, and innovative ideas are flowing faster. In this sense, AI has generated bots capable of interacting with users, answering questions, and supplying instant aid, which improves the user experience. 

At the same time, tools based on automation, data analytics, and integration with other existing tools are being consolidated, allowing companies to manage their social networks and obtain better results in their marketing and communication strategies. 

Technological improvement now leads to more detailed data on the performance of publications, the reach of campaigns, and audience engagement, supplying greater insight into the effectiveness of the organization's strategies.

TECH Technological University  

In an era marked by digital technology, TECH Technological University was born. This educational institution successfully manages in this environment, where it is committed to 100% online teaching methods in many areas of knowledge. With more than half a million students enrolled in all its faculties, its worldwide growth has led it to be recognized as one of the 200 fastest-growing companies in the world in recent years, according to the Financial Times.  

As a result of its constant professional ambition and its eagerness to provide students with the best academic qualifications, it carries out rigorous selection processes for its teachers, which is reflected in the content of its programs and the assessment of its students. Thus, it is the best-rated university in the world by its students, according to the Trustpilot platform. 

Likewise, the ability to adapt its programs to the needs of the labor market means that TECH graduates have a 99% employability rate, according to the consulting firm KPMG.

Updated 08:39 PM UTC+8, 26 Jun 2023
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