Are you a business trying to figure out how to grow? If yes, have you ever considered investing in Facebook ads? With billions of active users on Facebook, you can’t ignore the fact that using Facebook ads might be a great investment. While there are many social media platforms to use nowadays, Facebook is a powerful platform to utilize in order to gain traffic and exposure for your business, as well as creating loyal customers and generating valuable leads and sales.
If you’re one of the many not using Facebook ads right now, others might think your crazy. Here are 7 convincing reasons why Facebook ads will really make a difference for your business:
1) Can Reach a Bigger Audience
Let’s think for a second - your kids, nephew
s, nieces, aunts, uncles, colleagues, friends are pretty much ALL on Facebook. Facebook has been around longer than you can remember. Facebook was going strong then and still is going strong now - which explains its billions of active users a day. Therefore when you use Facebook ads for your business , you are able to reach and target a good amount of users in or out of your niche. You can follow this article on how make a facebook business account.
2) People Spend an Average of 35 Minutes on Facebook Daily
According to Mediakix, sleeping, working, and watching TV are the things people spend most of their time doing. With an ad being shown every 5 to 6 posts in the Newsfeed and the average person scrolling at a rate of 15 posts a minute, that’s around 100 Facebook Ads the average person sees every day. One of those ads could be yours!
3) Can Target Your Niche
Facebook ads allow you to specifically target your audience - it offers various categories to choose from such as demographics, location, detailed groups, etc. This way you aren’t wasting your time on people who aren’t technically interested in your business.
4) Facebook Ads are Cheap
What’s great about Facebook ads is that you do not have to break the bank to use it. You set your own daily budgets. A good solid $50 can help you reach a good enough audience to help you grow your business.
5) Facebook Organic Reach is Pretty Much Dead
If you have a business page, what you realize is that less than 0.5 percent of your fans, will actually see your updates. It’s pretty sad, but true. Over the time period, Facebook has been reducing the visibility of business pages in people’s news feeds - so if you want to get your business out for people to see it, you need to use Facebook ads.
6) Easily Turn Visitors into Leads and Customers
Your Facebook ads efforts will bring new traffic to your website. Just like any other social media platform, a little extra time and patience will get you where you want to be - an increase in customers, sales, leads, you name it.
7) Remarketing is a Powerful Strategy
According to Facebook studies, remarketing on average, boost posts engagement rates x3 and increases rates x2. Remarketing is a type of marketing that shows ads for your business to people after they have visited your website, used their mobile app, or give you their email address. People will see these ads when they visit or shop on other websites, use social media, watch videos, or search on popular web browsers like Google. Remarketing is the most powerful way to take your business to new heights of success. Period.
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