Online users are inundated by thousands of online content on a daily basis. Going through all of these online media builds up frustration and takes time. Chances are you’ve already wasted hours of research before finally getting what you want.   

But, what if you’re given a tool to help you cut through the clutter?  Enter content aggregator websites that gather third-party content that is placed in one location. Aggregator websites are useful for content creators to identify the types of media being devoured by audiences. Find out the essential elements content producers must look for in choosing the right content aggregator. 

But, first, you need to start with the basics.

What Is A Content Aggregator Site?

An aggregator site doesn’t create its own content. It functions by gathering information from all over the digital space and posts them in a place where they’re easily accessible. Users can filter the categories in order to collect more relevant data. 

Some of the categories may include particular hashtags, user account names, phrases or keywords, a playlist, or a certain topic. While you may think of it as a form of copyright infringement, content aggregator sites do credit authors and creators and provide links to original sites. 

For instance, if you’re often traveling for work or pleasure, you may want to download an app or access a site that can provide you with information on the most affordable rooms in your destination within your travel period.    

Building an aggregator website may bring in money as some content creators are willing to pay to have their content distributed to a wider range of audiences. Before tapping an aggregator, however, these are the essential elements that a content creator needs to look at:

1. A User-Friendly Interface 

Subscribing to an aggregator site provides the convenience of having everything in one place. Whether a content creator or a user, you’ll spend less time digging through relevant data and information, dramatically cutting your time and effort searching for proper online information.  

For both categories, simplicity is key. Having an aggregator site that’s easy to use adds to the overall positive user experience, especially to people who aren’t adept at using computers. You may check out sites like Mytrendingstories to have a clearer idea of a clean and simple aggregator site layout. 

2.  A Broad Reach 

Aggregator sites typically use artificial intelligence in scanning and identifying relevant content across the digital space. To ensure that there are no stones left unturned, choose a site that has a wider reach to come up with better choices. With access to complete and diversified content, these sites can attract more users for their scope and reliability.  

3. User Customization Features 

A site that boasts of a wider reach can be a double-edged sword. Because of its range, aggregator sites with an expansive reach run the risk of getting across irrelevant content. Users can overcome this issue by tweaking the site’s filter function. 

A good aggregator should provide its subscribers with total control over the content they wish to access. The most common way to filter results is to assign specific keywords, dates, rankings, and other factors. The categories and sub-categories vary widely across all types and industries.      

4. Fast And Accurate Results

Content aggregation is meant to provide users with access to niche-specific and hard-to-find sources. Not all companies have the resources to rank high in search engines, which is a pity, of course, if they do have relevant content, but don’t have good search engine optimization techniques.  

Additionally, some sites fail to come up with accurate results because of a more sales-y orientation. Meaning, instead of sticking to the categories set by the user, these aggregators may study user behavior and attempt to offer content marketing.   

A good aggregation site rids you of these problems and helps content creators find everything in one place, fast. 

5. Value For Money

Anything that’s time-saving can also be qualified as cost-effective. By cutting your online search time, you’ll have more time creating content. You’ll also spend less on electricity costs.   

Additionally, the cost of subscription to an aggregator site should be reasonable based on industry standards and features being offered. The site should use the latest and most intuitive technology in order to deliver the best results.  However, as a content creator, you’d have to think of your realistic budget and spending capacity.    

What you can do is subscribe to a flexible plan that you can upgrade and downgrade, depending on your needs. If you know a thing or two about website creation, you can actually make your own.   

Wrapping Things Up

Content creators need aggregator sites to analyze what’s trending, and which content needs to be made to improve SEO and boost their exposure. On the other hand, users benefit from these sites to get all the content they wish to have access to.

So, whether you’re an online user and content creator, it pays to have an aggregator site to make Internet use a more enjoyable experience.