You may know by now that whatever your pursuit may be, good planning is always essential for success. You can’t just start with anything without having a well-defined plan. After all, this serves as the foundation for all of the strategies you’re going to employ to make your pursuit more successful.
In this case, the plan is for your website. In today’s digital age, a website is almost always considered as a necessity in order to be effective. You’re missing out on a wide market if you don’t establish a strong online presence through your website. You can think of it this way: building a website without a plan from Slickplan or other equivalent services is like building a home without the needed blueprints.
With that in mind, there are many things that you can do to make your website planning process more successful. Continue reading this article for a quick guide.
Plan Your Content Strategically
‘Content is king,’ as they say. And this adage certainly holds so much water when it comes to digital marketing and search engine optimization (SEO). No matter how well designed a website is, if the content is bad, then there’s no way for your website to attract the attention of your target audience. After all, it’s in your content that you can convince your audience to keep coming back for more information.
It’s not enough to just post any content at random. You’ve got to plan your content thoroughly, to ensure that each of the content you intend on putting meets the standards set forth by SEO.
More so, your content has to be first-class, top-notch quality. Don’t just focus on the text. Switch things up regularly as well and include images and videos from time to time, to keep interested in your content up.
Set Your Purpose And Goals
Part of the planning process should always include your purpose and goals for coming up with the website. What do you intend to achieve with the website that you have? Are the design elements of your website geared toward achieving these goals?
Laying down your goals this early on in the planning process can give you something to look back to—to check whether or not you’ve achieved those goals. If not, then that’d also form the basis as to which parts of your website you should tweak and change, to ensure that the purposes and goals are met.
Perform Competitor Research
Performing competitor research doesn’t mean copying in toto what the competitors are doing. Rather, it’s about getting inspired by the strategies that they’re employing, such that you can see what’s making them excel so much and which areas these competitors need to improve on.
For the latter, this is where your edge is. You can provide on your website what your competitors lack or don’t have so you can drive more traffic toward your site. Remember that with so much competition, the bottom line is how you’re going to convince your target audience to choose your website—and not that of the competitor’s.
Don’t Neglect Usability
Usability refers to how easy (or difficult) it is for your audience to navigate through your site. Don’t be too focused on flashy designs and elements but sacrificing on the usability or ease of navigation at the same time. You have to make your website accessible to all types of Internet users, even those who aren’t that good yet with technology.
The key is to keep things as simple as possible. Make it easy for your audience to find the information that they’re looking for on your website.
For instance, rather than have all blog posts in one drop-down list, have a search button instead. This will make it easier for your website visitors to find what they’re looking for. You can also group like information into tabs so all they have to do is click the tab that contains the information they want to see.
Stick To Your Budget
Last—but also the most important facet of planning—is your budget. Unless you’ve got an unlimited budget, then you’ve got to stick to how much you can afford. Websites need money to maintain. So especially if this is for your business, you wouldn’t want your website expenses to be the reason why your business budget is going to suffer.
Be mindful of your budget and work around it. If you’re working with a reputable team, a good budget doesn’t necessarily mean that you’ve got to burn a hole in your personal or business resources.
As you follow the steps above, you can be sure that you’re going to have a website that delivers. It’s not just enough to come up with any website at random. Rather, it’s important for your website to be able to achieve the goals that you’ve intended for your business. If not, then you’re simply wasting time and effort on a website that isn’t even competitive.
Remember that in today’s digital age, your website can be likened to what would’ve been your showroom in a brick-and-mortar setting. Therefore, it’s of great importance to have all the elements of your website planned and thought through well.