In this modern age, online shoppers and customers want social proof for the brand to whom they buy a product or service. The brands are required to get assurance from their loyal customers. Squarespace assists businesses or brands in making their online presence more lively. By opting to add a Google reviews widget on Squarespace site, you can make your website credible and trustworthy for the customers. 

When it comes to proof then there is no other source with more credible online reviews and Google Reviews is the ultimately established platform for leveraging reviews for your business or brand. This will enable users to add their previous experiences in the review form for that particular brand or business. These customers then review specified products or services that worked well for them. 

Google Reviews are the biggest source to make a brand credible because these are published by customers who are users of the brand. More than 60% of customers trust Google Reviews as the most authentic platform. Before finalizing a brand, more than 55% of customers read more than four reviews. You can seamlessly embed Google reviews widget on Squarespace website easily by using a social media aggregator tool. In this blog, we will be telling you about the benefits of adopting this strategy and driving more traffic to your Squarespace website. 

What Are Google Reviews?

Google Reviews is a public platform provided by Google where customers can provide their feedback in the form of reviews and ratings on the websites. About the brand, consumers share their opinions, experiences, or other facts that help potential customers in knowing the brand. To find authentic customer reviews and social proof, people use Google worldwide because it is the largest search engine globally. 

To permit your customers to give their feedback, reviews, and opinions about your products, you can use Google Reviews. Then you can collect all those reviews and add a Google reviews widget on Squarespace website. 

Why Add Google Reviews Widget To Your Squarespace Website?

There are some important reasons why you chose to use Squarespace as your website builder platform due to its ease of use. As per your business requirements, customizing the website will be easy. You can read these reasons why each business should add a Google reviews widget on Squarespace website later or sooner. 

1. User-Generated Content Provides Credibility

Google Reviews are a type of User-Generated Content that provides your brand social proof and credibility. User-Generated Content is generally labeled as being social media posts and shares. Successfully choosing to embed Google reviews widget on Squarespace website delivers the same benefits as the traditional UGC. If you display user-generated content on your Squarespace website then more than 80% of customers will likely buy from you. This is because UGC gives support to your business as credible and trustworthy. 

2. Google Reviews Rank higher in Search Engine

Across the world, Google is the most-used search engine and you have to optimize your website according to its standards to rank higher in the SERP. It is very important to have your Google My Business profile if you own a brand or business. When anyone searches for your brand, this will be the first thing that appears in the search. The customers will see the positive reviews on your website along with other useful insights. Adding a Google reviews widget on Squarespace website will help you in getting the first page of the search results. 

3. Google Reviews Work as Social Proof for Potential Customers

To display the best parts of your business, adding Google Reviews to your business website is one of the best ways. Because all the website visitors and potential customers who are unaware of your business will search for you on Google before trusting you. This will happen due to the social proof that your brand hasn't created yet. More than 62% of consumers who read reviews will want to see more than 15 reviews on the website. 

Embedding Google Reviews Widget To Your Squarespace Website

To embed the Google Reviews widget on your Squarespace website we will be using a social media aggregator tool, Tagembed. You can add a Google Reviews widget to your Squarespace website with Tagembed and personalize it into a more good-looking widget that makes your website lively. Tagembed will collect Google Reviews into feeds and you can personalize the fonts, themes, layouts, colors, and backgrounds as per your website requirements. 

Here are some steps that you need to follow to embed Google Reviews on your Squarespace website:

1. Login or Sign up for your Tagembed account or create one if you don't have a Tagembed account. 
2. Create a new widget and rename it. If you're a new user then you already have a new widget ready. 
3. Choose Google as a source in the pop-up screen. 
4. Type the Google listing page name of your website and bring the feed. 
5. From Google, Tagembed shows fetched reviews into the feed. 
6. Press the “Embed” button. 
7. Now, you have to select the website builder platform Squarespace among others on the appearing screen. 
8. Press the “Get Code” tab and copy the unique code. 
9. On the backend page of your website, paste this code. 

The Google Reviews will be now available on your screen, you can embed, customize, and moderate them. 

Final Note

There might be a possibility that customers may not trust the brand's promotional content as much as they trust the feedback and content provided by existing customers of the brand. After reading this blog you are now aware of how much importance Google Reviews hold and how seamlessly you can integrate it to your Squarespace website by using a social media aggregator tool.