Running a successful social media marketing campaign isn’t easy: it takes time, effort, and often money to create and promote content on social networks like Instagram, Facebook, Twitter, and more. Whether you run a business account, personal, blog, or other social media profiles, follower growth requires quality content and engagement.
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Engagement is a factor that influences how posts are seen on social media. Getting followers to engage can be tricky. One great metric for engagement and to broaden your reach on social media is to create shareable content. Having your posts shared by followers allows your content to be seen by a larger audience, who can then follow and engage with you as well.
Learn how to make share-worthy social media posts to expand your audience and find new followers.
Pick Compelling Topics
Easier said than done, but picking an intriguing topic to post about is probably the most important factor to get your posts shared across the internet. Share topics that are interesting, new, innovative, or trending to increase the chances of readers sharing it. Consider who your audience is and what they would be interested in reading or sharing with friends, and tailor your content towards that audience. Always ensure that your content is well-written, focused, and correct as well.
Write Catchy Headlines
Attention-grabbing headlines are the first step to getting followers interested and engaged with your content. Write a headline that will grab the reader’s attention and get them to click through to learn or see more.
Try to create a sense of urgency or authority to get readers to click through and read your content so that they are more likely to share it. You can also try to infuse your brand’s personality in headlines as well to further entice readers; if it looks interesting or different, people are more likely to read and share your content.
Use Images to Draw Attention
The image that appears on the post should be attention-grabbing, interesting, and high quality, of course. You can also use images throughout your content to further grab readers attention, keep them interested, or to add to the overall appeal of the post. If it works in the context of your post, infographics are some of the most shareable type of content.
A good image or images will draw readers’ attention to your post, often even more so than the headline. Use visual media whenever possible to spruce up your post and make it more interesting to read and to share.
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Include a Call to Action
A call to action will tell readers what to do next, and if your goal is to get more content shared then you can easily use a call to action that will encourage sharing. Simple, to-the-point call to actions can simply tell readers to share the post with their friends. Another effective call to action could say to tag a friend - tagging is easy on social media, and the more tags in comments, the more buzz around your post.
Clear calls to action will remind readers to share when they otherwise may not think to do so. Include a CTA to boost social shares on posts, and don’t be shy about asking followers to share.
Make Sure It’s Easily Shareable
If you’re going to ask followers to share your post, it has to be easily shareable. Make sure that your privacy settings are such that anyone can share your post, comment, or tag others. Your posts should be public if you want them to be shared. You can also make easy sharing buttons within your post, in case they are not already prevalent on the platform that you’re posting to. Give readers simple directions on how to share to make it even easier for them to share your post and spread its reach.