Social media has proven to be extremely effective when it comes to selling a product or even running an entire business. Intelligent ad placement has made good use of businesses can reach their potential audience. Pinterest is another social media platform which allows users to pin ideas related to clothing, accessories and food-related items. Statistics indicate that effectiveness of Pinterest when it comes to business is stronger than any other online platform. One small example of how effective it can be is from the fact that any pin on Pinterest has a life that is 1600 times stronger than a Facebook post. Pinterest marketing hence has wide implications and one can use to run some pretty great business strategies:
Pinterest Business Account:
Pinterest marketing can be most effectively accomplished on a Pinterest business account as compared to a personal one. For one your business account will have the option of running ads which are important for selling products. Activate your business account and add your business’s website which will play an important role in the entire process.
Use the Save Buttons by Adding them:
Adding save buttons in your website can be a gamechanger. Adding save buttons on your website will allow visitors to pin content with a single click. This allows more and frequent chances of pinners acting on your site. Save buttons should be added on images in your site. Once a user hovers over an image over your site, he or she will have the option of saving the content on their Pinterest account.
Pin It:
One of the most essential parts of Pinterest marketing is to keep on pinning something (Relevant to your business) at least once a day. Pinning makes your account active and it shouldn’t be done in a high quantity. If you’ve decided to post fifty pins then make sure to divide them in your days. In Pinterest marketing being consistent is influential, you have to be consistent in creating good engaging content so that more people can act on it.
Visuals and Descriptions:
Pinterest is a platform that runs on enhanced visuals. Pinners are more likely to react on a post that has an excellent image. The reason behind this is that the pin might look good on their profile. Or maybe visuals just attract people more as compared to words. However, this doesn’t mean that words don’t matter. In fact, sales are often made when people read descriptions or the words as they’re trying to find out the details.
Using Analytics
Analytics play a huge role in determining what direction your business needs to go. It can help you find out what kind of content is performing well and what pins are driving traffic to your website. This is influential simply because of the fact that it can change the way you think about Pinterest marketing. This feature will allow you to identify key metrics in your business account and hence you can get important information as to where more effort needs to put in.