In today’s world, it’s becoming increasingly important to obtain a strong brand presence online, and blogging has become an essential part of a business’ content marketing strategy.
Not only does consistent blogging help you drive traffic to your site, but it also helps establish your brand as a credible leader in the industry, while making connections with potential and existing clients.
Whether you’re a small business or a large corporation, blogging can be a powerful part of your marketing strategy.
This article will discuss the key benefits blogging can have on your business.
Good for SEO
Blogging is one of the best methods to help you increase your search engine rankings. Search engines look at how relevant and fresh your content is. Since your main page may not need to be updated as much, actively blogging gives Google a reason to index your site.
This also gives you an opportunity to place keywords that your target audience is searching for. Your blog content is a great place to try to target long-tail keywords that may be harder to target on your website’s main pages.
Targeting long-tail keywords, as opposed to shorter more broad keywords, gives you a better chance to rank higher in search engines. Long-tail keywords typically bring in more quality, organic traffic because the user was searching with intent.
By placing these relevant keywords within your content, you have the chance to be there in the consumer’s time of need.
ShareAble for Hires is a great example of how to utilize your blog content by linking it within other pages on your site, you can visit their website here. Placing these internal links can help distribute page authority and aids in website navigation. Internal links may also help increase the amount of time the user is on your site.
Links are one of the most important ranking signals and blogging gives you more opportunity to place internal links on your pages, as well as an opportunity to get links from external sites.
The more sites you have pointing back to your domain the more authoritative you appear to Google, thus increasing your chance of ranking for the top positions.
Allows you to gain more visibility online
Creating and optimizing high-quality content allows your business a chance to be seen online.
Aside from optimizing it for search engines, you can promote your content to reach an even wider audience. There are so many different sharing platforms available today. If users deem your content as useful, they will continue to share it across their social platforms.
The more people who see your content online, the more traffic you will drive to your website, thus increasing quality leads.
Allows you to become a leader in your industry
Brand awareness is key to any successful business, and blogging gives your business that extra push it needs.
If you can produce well written, high-quality articles that can benefit your readers, they will be more likely to continue to come to you as their go-to source for information related to your industry.
Using your knowledge to provide valuable content to your readers can help you establish yourself as an industry leader while increasing your brand awareness.
When you become a leader in your industry, you start to establish trust with consumers, leading to an increase in leads and sales conversions.
Helps you connect and engage with your customers
Blog posts allow you to connect with your audience on a more personal level while conveying your unique brand message. Since blogs are typically written in a more casual, conversational style, it allows you to establish your brand voice which can help you connect and engage with your audience better.
Though you are providing valuable and useful information, you can write it in a simple way that will attract readers.
This also provides an opportunity to open a dialogue with your customers. Open your comment section so they can provide you with feedback. Engagement is an important part of online marketing and helps you build relationships with your customers.
Actively engaging with your customers shows that you care about them. Not every part of your business needs to be backed by a sale, so show your customers you value them, too.
If you want to take your online marketing strategy to the next level, consider starting a blog, or expanding your existing one.
This is an easy strategy that is guaranteed to drive quality traffic to your site, boost your SEO Rankings, and establish your brand as a leader in the industry.