Mobile messaging can be key element of your business’s marketing strategy as Text message marketing for small businesses have become quite successful and now big names are also using these simple techniques to grab customers. But before you start messaging, you should take time to ensure to double-check that it’s fully GDPR-compliant.
GDPR: A Brief Explainer
Launched by the European Union on May 2018, the General Data Protection Regulation (or GDPR for short) was a seminal moment in the history of data protection and privacy. If mobile messaging is a key element of your business’s marketing strategy, then you should take time to ensure to double-check that it’s fully GDPR-compliant.
What Does Data Processing Encompass?
The term data processing is quite broad and encompasses many different activities. The EU Commission lists a number of examples:
“It includes the collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction of personal data.”
Who is Affected By GDPR?
GDPR must be followed by any organization that processes the data of EU citizens. This wide definition means that it’s not just European businesses that are affected, but rather all businesses that deal with EU citizens. For example, if you own a business that is based in the US you will still have to abide by the rules if you sell to customers in the EU.
Find Out More About GDPR & Mobile Messaging
GDPR puts the onus on organizations to make data protection a priority. If you are running a mobile messaging campaign and would like to find out more about how to ensure full GDPR-compliance, then you should read this infographic from Cadoo, you can visit their website here. This infographic contains a lot of useful information on GDPR and offers guidance on how to boost your data protection credentials.
Scroll down to the infographic to learn more.